What is the FAIRR initiative?

The FAIRR initiative is focused on addressing the growing concerns associated with antimicrobial resistance, particularly in relation to the meat and dairy sectors. This initiative seeks to raise awareness and mobilize investor action around the risks that antibiotic use in livestock poses to public health, the environment, and the financial sustainability of investments in these industries. By doing this, FAIRR encourages better practices and transparency in how these sectors manage antibiotic use, ultimately aiming to protect both human health and investment value.

This focus on antimicrobial resistance is significant because the overuse of antibiotics in agriculture contributes to a global public health challenge, where antibiotics become less effective in treating infections in humans. By targeting this specific issue, the FAIRR initiative aligns with broader global health objectives and promotes sustainable food practices. In essence, the initiative serves as a mobilizing force for investors to advocate for more responsible agricultural practices that mitigate these risks.